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EMMA 2025 Event

Details

Date: Wednesday 10.9.2025
Time: 15:30 – 21:00 (EEST – Finnish time)
Place: Espoo Museum of Modern Art, Ahertajantie 5, 02070 Espoo, Finland
Satellite: The Park Forskaren, Hagaplan 4,
113 68 Stockholm

Welcome to Medaffcon’s EMMA evening!

On Wednesday 10.9.2025, Espoo Museum of Modern Art will once again become the meeting point for leading pharmaceutical experts and industry influencers. Medaffcon’s annual networking event gathers key players from across the field for an inspiring evening of insights, discussion, and connection.

The evening will explore topics such as the Market Access outlook in the Nordic countries and the role of data and AI in healthcare decision-making.

This year’s speakers include Niilo Färkkilä (Amgen), Sami Pakarinen (HUS), Tuomas Oravilahti (Fimea) and Päivi Jokela (Linnaeus University). The event will culminate in a buffet and art exhibition at EMMA.

A satellite event will take place in Stockholm, expanding the conversation across borders. As our audience is increasingly international, the entire programme will be held in English.

AGENDA – Programme for the evening

15:30 DOORS OPEN – Snacks and networking

16:00 OPENING REMARKS

SESSION 1: NORDIC ACCESS

Evaluation and market access of high-value medicines in the Nordics

Industry perspective – Niilo Färkkilä, General Manager, Amgen Finland & Baltics
Regulatory and clinician viewpoints – Sami Pakarinen, Cardiologist, Chief Medical Officer of Clinical Auditing, HUCH
Nordic HTA collaboration – Tuomas Oravilahti, Chief Specialist, Finnish Medicines Agency Fimea

BREAK

SESSION 2: RWE & AI

Leveraging data and new technologies for evidence generation and decision-making

EHDS Nordic approaches, Case Sweden – Päivi Jokela, Associate Professor, Department of Informatics, Linnaeus University
Medaffcon comments and experiences
Discussion and wrap-up by the presenters

19:00 BUFFET & ART EXHIBITION

PARTICIPATION – Submit questions to speakers

We’ll be using the Vevox app. With Vevox, you can submit questions to speakers in real time—either anonymously or under your own name—and vote for questions from other participants to bring the most important topics to the forefront.

Joining in is simple: just use your phone or computer to connect and start participating.

To participate, access Vevox via your web browser.
https://vevox.app/#/m/147291591

Session ID: 147-291-591

FEEDBACK – Leave us your feedback or greetings and win EMMA tickets!

Your opinion is important to us! Please leave your feedback, comments or greetings using the form below. By filling in your email address, you will be entered into a prize draw to win tickets to EMMA!

Espoo event info

ARRIVAL – Easy access to the venue by car or public transport

The WeeGee exhibition centre is located in Espoo Tapiola, close to the metro station and Ainoa shopping centre.

When you arrive at the venue, Medaffcon’s experts will welcome you at the door of the exhibition centre.

Read more about how to get to the venue: https://www.espoo.fi/en/exhibition-centre-weegees-contact-information-and-arrival.

Snack

Salmon-parsnip L
Sun-dried tomato and broccoli pie with Västerbotten cheese G,L
Chavre-pumpkin pie M,V
Coffee/tea
Fruit M,G,V

Dinner buffet

Strawberry halloumi salad with pomegranate seeds, fig balsamic L,G
Watermelon-feta salad & mint G, L, V
Miso-leafy kale-caesar salad with toasted pumpkin seeds L, G, V

Salmon cheviche in a cup M,G
Archipelago dill skagen L,G
Avocado cream cheese mousse with cucumber cubes M,G
Vegetable dumplings with mango-coriander salsa M,V
Spicy tuna mousse with heart salad M, G

Dessert

Mini cup cakes salted caramel L,G
Lime-vadelmamousse, chocolate crumble L, G

ART

At the end of the evening’s official programme, you will have the opportunity to explore EMMA’s art exhibitions either on guided tours or on your own. For more information about the exhibitions, visit the EMMA website or click below.