Target Trial Emulation brings the logic of randomized trials into real-world data
Target Trial Emulation does not replace randomized controlled trials, but it applies their logic and rigor to real-world data analysis.
Our Medical Affairs team provides agile support to our pharmaceutical clients, both in healthcare settings and office environments.
Our Medical Affairs team provides agile support to our pharmaceutical clients, both in healthcare settings and office environments. We offer comprehensive assistance from ideation and planning through to the preparation of medical documentation. Whether you are preparing for a new product launch or managing the lifecycle of established products, our experienced experts are ready to help. Our services encompass scientific communication with healthcare professionals, evaluations of healthcare environments, and flexible staffing solutions, including task-specific outsourcing such as material reviews for pharmaceutical companies.
Since 2009, Medaffcon has been providing its Medical Affairs services, continuously enhancing its offerings for over 15 years. Project durations vary, ranging from a few weeks to several months. For instance, a literature search may take two weeks, whereas a comprehensive scientific market assessment and market potential analysis prior to a new product launch could span several months. Within pharmaceutical companies, our primary contacts typically include key members of the medical department such as the Medical Director or Medical Affairs Lead, as well as commercial managers responsible for the product, like Brand Managers or Business Unit Managers.
Medaffcon is a dynamic and experienced partner, delivering agile, solution-oriented support for the Medical Affairs projects and needs of pharmaceutical companies. Our extensive experience, reliability, and dedicated experts have consistently driven high customer satisfaction, as evidenced by our Net Promoter Score (NPS).
Target Trial Emulation does not replace randomized controlled trials, but it applies their logic and rigor to real-world data analysis.
The data team keeps Medaffcon's research projects on track and ensures that the research findings are scientifically sound. At the heart of the team’s work is the processing and analysis of patient data, particularly in Real-World Evidence (RWE) studies.
Medaffcon's European Lung Cancer Congress (ELCC) poster showcased key findings from a recent study on non-small cell lung cancer (NSCLC).
Sr. Scientific Project Manager
Medical Affairs Lead
MSc (Food Science), MBA
+358 40 510 0838
kristiina.pelli@medaffcon.com
Kristiina joined Medaffcon as a Business development manager in 2012. She started her career in a CRO, after which she worked in scientific advisor and line manager positions in two large pharmaceutical organizations, now reaching already 15 years in the business. Kristiina holds master’s degrees in both Nature Sciences and Business (Henley MBA).
At Medaffcon, nowadays as a Medical Affairs team lead, Kristiina leverages her long experience from various stakeholders in the business and her vast therapeutic area expertise in close collaboration with her team to the benefit of customer assignments. When asking what the best part of this work is, she refers to the fast change and the continuous strive for the better, for all of us, as health care service utilizers. ”Every year, I feel that never before have we been working on such vast and important topics and yet, next year the feeling is the same again”.