Customer Needs at the Centre of Patient Dynamics Development
Medaffcon develops the Patient Dynamics tool based on customer feedback and user experience.
Demonstrating that a health technology, e.g. a product, procedure or any intervention, is worth its cost is in a pivotal role to support access to market, adaptation and positioning. Data on health effects and resources needed to gain those are required to evaluate the efficacy, i.e., cost-effectiveness of new and existing health technologies.
Clinical trials provide information on efficacy and safety profiles of health technologies in controlled trial setting, prior to marketing authorization and real-life use. However, effectiveness and safety in real-life clinical practice and in different patient groups may remain uncertain, or even unknown.
The accumulation of real-world data starts after adaptation of health technologies to clinical practice allowing the identification of patient demographics, treatment pathways, safety profiles, effectiveness and resource use related to disease of interest and its treatments. Using real-world data, subsequently refined into real-world evidence, provides an opportunity to demonstrate the value of health technologies to the patients, health care providers and health care system, and the whole society. Real-world evidence reduces uncertainty related to health technology assessments to the minimum at any stage of the life cycle of the intervention, both pre and post market entry (Figure 1.).

Medaffcon’s Health Economists, Tatu Sainio and Mikko Kosunen, spoke about how real world evidence (RWE) can be utilized in a health technology assessment (HTA) in our annual customer evening. Watch a recording of the speech below.
Medaffcon develops the Patient Dynamics tool based on customer feedback and user experience.
Patient Dynamics tool compiles up-to-date and regional data on medicine use in Finland and Sweden.
The aim of the cooperation is to harmonize processes and produce joint assessments that each country can use in its own decision-making.