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Medaffcon | Your Nordic Partner in Real World Evidence, Market Access and Medical Affairs | Evidence. Access. Impact.

Home > Interactive value tools

Interactive value tools

Interactive value tools combine published research data, local patient- and sales data and health economic analysis into one easy-to-use tool.

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Medaffcon’s interactive value tools combine published research data, local patient- and sales data and health economic analysis into one easy-to-use tool. All relevant data is presented in an understandable and practical manner. The data can be further extended with Medaffcon’s RWE studies and Fast Track data requests or the tool can be specifically tailored to present these results.

The aim is to provide a visually pleasant, interactive user experience and data formability according to user needs.

Medaffcon - Interactive value tools for customer interface

Interactive tools for the customer interface

Interactive tools are especially popular in the customer interface where they can be used to support and adapt campaigns and research publications. The tools enable i.e.:

  • assessment of local patient population
  • assessment of local treatment costs
  • assessment of local budget impact
  • assessment of benefits or harms of treatment in desired areas
  • comparisons between different treatment options
Interactive value tools combine large data entities

Medaffcon’s multifunctional team executes interactive tools for the needs of sales, marketing, medical and market access departments. Depending on the scope of the project, we utilize our extensive medical, health economic and data-analysis expertise.

Interactive tools are most commonly built using software such as Microsoft Excel or PowerBI but are also possible to implement using other alternatives.

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Simo Jääskeläinen

Simo Jääskeläinen

Market Access Lead

MSc (Health Sciences), BBA

+358 40 580 0567

Simo started as the leader of Medaffcon’s Market Access team in November 2024. He is a returnee, as he has also previously worked at Medaffcon. Before returning to Medaffcon, Simo worked in a pharmaceutical company as the head of a Market Access team and has also gained Market Access experience in other pharmaceutical companies. He has over 20 years of experience in the pharmaceutical industry. Simo holds a Master’s degree in Health Sciences and a Bachelor’s degree in Business Administration.

Simo brings to Medaffcon a strong and versatile background in the pharmaceutical industry, particularly in Market Access roles. His strengths include versatility, organizational skills, and the ability to see the bigger picture. In the field of Market Access, Simo does not consider himself an expert in any particular subfield but sees himself as a generalist. He is drawn to the challenges of the industry and the opportunity to find comprehensive solutions that meet the needs of clients.

Ongoing changes in the operating environment require pharmaceutical companies to adapt and adopt new ways of working. Simo believes that the role and importance of Market Access will become even more prominent in a situation where society’s willingness to pay and the needs of the pharmaceutical industry must be aligned in a way that benefits both parties.