Health Economic Modelling
We build rigorous cost-effectiveness and budget impact models, integrating real-world data and assumptions to inform reimbursement decisions, payer negotiations, and strategic planning.

We help pharmaceutical companies bring their products to the right patients at the right time and right price.
We assist pharmaceutical companies in bringing a new drug to the right patient group promptly and at an optimal price. Our support is always available for Market Access experts, managers, directors, and business units, whether it involves evaluating healthcare interventions, health economic modeling, pricing and reimbursement applications, risk-sharing agreements and models, or market analytics.
Medaffcon is a full-service provider in Market Access. In our services, we offer strategic and tactical advice and expert services, especially for pharmaceutical companies, covering all phases of market entry and subsequent phases of the product lifecycle.
The goal of Market Access activities is to ensure that new technology, such as a drug, reaches the right patient group as quickly as possible after obtaining marketing authorization at a price that is optimal for healthcare providers, payers, and the marketing authorization holder. This activity aims to mitigate or remove non-medical barriers to the use of technology.

Medaffcon excels in the evaluation of healthcare methods, health economic modeling, pricing and reimbursement applications, interactive tools and calculators, risk-sharing models, and market analysis based on real-life data.
We have carried out dozens of market access projects annually for 15 years, which gives us a broad and insightful expertise. Our active collaboration with authorities, like Fimea, the Pharmaceuticals Pricing Board, and the scientific community ensures that our information is up-to-date and that we can consider the challenges and perspectives of all stakeholders.
Our experts work closely with clients’ Market Access directors, managers, and specialists, as well as business accountables. We provide knowledgeable support, whether it involves the drug pricing and reimbursement application process, strategic market entry planning, or current trends in the pharmaceutical industry.
We build rigorous cost-effectiveness and budget impact models, integrating real-world data and assumptions to inform reimbursement decisions, payer negotiations, and strategic planning.
We guide you through the full reimbursement journey — strategic counsel, dossier crafting, submission, defense, and linkage to evidence generation to secure access under optimal conditions.
We transform complex clinical, economic, and utilization data into intuitive, stakeholder-facing tools (dashboards, calculators) to support internal decisions, payer dialogue, and external communication.
We deliver a reporting tool tracking patient flows and reimbursement data for outpatient medications, enabling sales, marketing, and management to monitor brand performance and market trends.
We design and negotiate performance-based or conditional reimbursement contracts, structuring pricing, evaluation metrics, and risk allocation to accelerate access and balance stakeholder interests.
We supply experienced interim professionals to fill gaps in medical or market access teams, manage deliverables, and ensure continuity during organizational transitions.
We are familiar with the local operational environment and national peculiarities, which leads to a smooth Market Access process.
We take on an expert role and operate solution-focused throughout all stages of market access projects.
We are reliable and honest. We do not overpromise and address critical issues in a timely manner. We advocate for our clients and avoid unnecessary work.
Patient Dynamics tool compiles up-to-date and regional data on medicine use in Finland and Sweden.
The aim of the cooperation is to harmonize processes and produce joint assessments that each country can use in its own decision-making.
Access times to medicines vary greatly between European countries, and delays in oncology drugs in particular are increasing.
Market Access Lead
MSc (Health Sciences), BBA
+358 40 580 0567
simo.jaaskelainen@medaffcon.com
Simo started as the leader of Medaffcon’s Market Access team in November 2024. He is a returnee, as he has also previously worked at Medaffcon. Before returning to Medaffcon, Simo worked in a pharmaceutical company as the head of a Market Access team and has also gained Market Access experience in other pharmaceutical companies. He has over 20 years of experience in the pharmaceutical industry. Simo holds a Master’s degree in Health Sciences and a Bachelor’s degree in Business Administration.
Simo brings to Medaffcon a strong and versatile background in the pharmaceutical industry, particularly in Market Access roles. His strengths include versatility, organizational skills, and the ability to see the bigger picture. In the field of Market Access, Simo does not consider himself an expert in any particular subfield but sees himself as a generalist. He is drawn to the challenges of the industry and the opportunity to find comprehensive solutions that meet the needs of clients.
Ongoing changes in the operating environment require pharmaceutical companies to adapt and adopt new ways of working. Simo believes that the role and importance of Market Access will become even more prominent in a situation where society’s willingness to pay and the needs of the pharmaceutical industry must be aligned in a way that benefits both parties.