Medaffcon and EasyHTA Develop New Tools for Health Economic Assessment
Medaffcon and EasyHTA are developing new ways to make health economic assessments faster and more transparent.
Patient Dynamics
Easy-to-use reporting tool designed to support decision making.
Patient Dynamics is an easy-to-use reporting tool designed to support decision making in pharmaceutical sales and marketing, focusing on patient flows of reimbursed outpatient medications.
Patient Dynamics in a nutshell
- Quarterly and/or monthly reporting of the brand performance on target market.
- Actual patients for open care brands based on data in the national reimbursement system (KELA).
- Easy-to-read answer for common management questions.
- Suitable for reporting business performance to sales and marketing management, as well as internal reporting.
- Reporting in presentation format and detailed excel.
Benefits of Patient Dynamics
Patient Dynamics tool fosters collaboration between key functions in a pharmaceutical company. The tool is specifically designed for the use of business unit heads and, marketing- and sales management, but the whole organization can benefit from understanding and easily accessing key performance data. Read how the Patient Dynamics tool helps focus and find the right actions.
Business Unit Head:
- Promotes alignment and collaboration across key functions
- Provides clear, easy-to-interpret performance insights
- Supports timely answers to common business and management questions
Marketing:
- Defines product positioning along the treatment pathway and vs. competitors
- Sharpens focus and consistency of core marketing messages
- Tracks performance across indications and supports management reporting
Sales:
- Assesses competitive landscape and regional sales performance
- Monitors treatment initiations and switching dynamics
- Delivers structured insights and reporting for management needs
Examples of Patient Dynamics Reports
Patient Dynamics tool is suitable for reporting business performance and offers easy-to-read answers for common management questions.
The tool can include e.g. reporting of brand performance in the target market and actual patients based on data from the national reimbursement system (KELA).
Medaffcon as your partner
Medaffcon’s strength in Patient Dynamics is built on extensive experience and deep expertise across healthcare markets and data sources. With a strong background in interpreting complex data and understanding real-world treatment environments, Medaffcon applies proven knowledge to ensure high-quality, reliable insights. This solid foundation enables a consistently informed and expert-driven approach across all Patient Dynamics solutions.
Patient Dynamics is one of several service concepts within Medaffcon’s broader ARWI umbrella, which brings together a range of complementary data services designed to address different analytical needs. Within this framework, Medaffcon is able to go beyond individual solutions, drawing on its full data expertise to deliver flexible, tailored analyses and ensure that any client question, simple or complex, can be effectively addressed.
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