Real World Evidence (RWE)
We deliver tailored evidence generation across the product lifecycle — from gap analysis and strategy workshops to full study execution, fast-track data requests, interactive tools and payer-ready evidence packages.
Our Medical Affairs team provides agile support to our pharmaceutical clients, both in healthcare settings and office environments.
Our Medical Affairs team provides agile support to our pharmaceutical clients, both in healthcare settings and office environments. We offer comprehensive assistance from ideation and planning through to the preparation of medical documentation. Whether you are preparing for a new product launch or managing the lifecycle of established products, our experienced experts are ready to help. Our services encompass scientific communication with healthcare professionals, evaluations of healthcare environments, and flexible staffing solutions, including task-specific outsourcing such as material reviews for pharmaceutical companies.
Since 2009, Medaffcon has been providing Medical Affairs services, continuously enhancing its offerings for over 15 years. Project durations vary, ranging from a few weeks to several months. For instance, a literature search may take two weeks, whereas a comprehensive scientific market assessment and market potential analysis prior to a new product launch could span several months. Within pharmaceutical companies, our primary contacts typically include key members of the medical department such as the Medical Director or Medical Affairs Lead, as well as commercial managers responsible for the product, like Brand Managers or Business Unit Managers.
Medaffcon is a dynamic and experienced partner, delivering agile, solution-oriented support for the Medical Affairs projects and needs of pharmaceutical companies. Our extensive experience, reliability, and dedicated experts have consistently driven high customer satisfaction, as evidenced by our Net Promoter Score (NPS).
We deliver tailored evidence generation across the product lifecycle — from gap analysis and strategy workshops to full study execution, fast-track data requests, interactive tools and payer-ready evidence packages.
We supply experienced interim professionals to fill gaps in medical or market access teams, manage deliverables, and ensure continuity during organizational transitions.
We design and deliver tailored training and coaching programs for medical, market access commercial, and cross-functional teams — enhancing scientific knowledge, communication skills, and stakeholder engagement capabilities.
This Finnish registry-based study investigated the development of treatment practices and patient outcomes between 2013 and 2022.
Eliminating low-value care is a key means of safeguarding the sustainability and quality of healthcare.
Access times to medicines vary greatly between European countries, and delays in oncology drugs in particular are increasing.
Medical Affairs Lead
MSc (Food Science), MBA
+358 40 510 0838
kristiina.pelli@medaffcon.com
Kristiina joined Medaffcon as a Business development manager in 2012. She started her career in a CRO, after which she worked in scientific advisor and line manager positions in two large pharmaceutical organizations, now reaching already 15 years in the business. Kristiina holds master’s degrees in both Nature Sciences and Business (Henley MBA).
At Medaffcon, nowadays as a Medical Affairs team lead, Kristiina leverages her long experience from various stakeholders in the business and her vast therapeutic area expertise in close collaboration with her team to the benefit of customer assignments. When asking what the best part of this work is, she refers to the fast change and the continuous strive for the better, for all of us, as health care service utilizers. ”Every year, I feel that never before have we been working on such vast and important topics and yet, next year the feeling is the same again”.