Finland Leads the Way Toward the EHDS, but Local Readiness Remains Limited
Finland is moving toward the European Health Data Space (EHDS) with strong national systems, but local readiness, funding, and interoperability remain challenges.
Patient Dynamics
Easy-to-use reporting tool designed to support decision making.
Patient Dynamics is an easy-to-use reporting tool designed to support decision making in pharmaceutical sales and marketing, focusing on patient flows of reimbursed outpatient medications.
Patient Dynamics in a nutshell
- Quarterly and/or monthly reporting of the brand performance on target market.
- Actual patients for open care brands based on data in the national reimbursement system (KELA).
- Easy-to-read answer for common management questions.
- Suitable for reporting business performance to sales and marketing management, as well as internal reporting.
- Reporting in presentation format and detailed excel.
Benefits of Patient Dynamics
Patient Dynamics tool fosters collaboration between key functions in a pharmaceutical company. The tool is specifically designed for the use of business unit heads and, marketing- and sales management, but the whole organization can benefit from understanding and easily accessing key performance data. Read how the Patient Dynamics tool helps focus and find the right actions.
Business Unit Head:
- Fosters collaboration between key functions
- Easy-to-read business performance reporting
- Answer to common management questions
Marketing:
- Product positioning in the treatment path and in relation to competition
- Focus of the marketing message
- Product performance in various indications
- Reporting for management purposes
Sales:
- Competitive landscape – Regional sales performance
- Treatment initiations and switch markets
- Reporting for management purposes
Examples of Patient Dynamics Reports
Patient Dynamics tool is suitable for reporting business performance and offers easy-to-read answers for common management questions.
The tool can include e.g. reporting of brand performance in the target market and actual patients based on data from the national reimbursement system (KELA).
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Customer Needs at the Centre of Patient Dynamics Development
Medaffcon develops the Patient Dynamics tool based on customer feedback and user experience.
