Applying Transportability to Strengthen Pharma Evidence in the Nordics
Transportability and generalizability refer to the ability to apply evidence from a single study to different patient populations, clinical settings, or geographical regions.
Can registry data alone tell us which treatments are effective? Is it possible to know whether a drug prevents heart attacks—or increases the risk of serious side effects—without conducting a randomized trial? How can Target Trial Emulation be used?
Target Trial Emulation (TTE) is a research method that allows researchers to explore causal relationships from observational data, such as patient registries or electronic health records, provided that key assumptions – such as no unmeasured confounding – are met. TTE does not replace randomized controlled trials (RCTs), but it applies their logic and rigor to real-world data analysis.
Senior Data Scientist Johanna Vikkula from Medaffcon explored the topic at ISPOR Europe 2024 last autumn.
“TTE begins with the question: if this were a clinical trial, how would I design the study? From there, you can start outlining the research steps. How do I identify the right patients? How do I define their follow-up time? Are there certain criteria that should exclude a patient from the study?” Vikkula explains.
The foundation of TTE is that the researcher designs the observational study as if it were a randomized controlled trial. The structure of the analysis is based on a hypothetical “target trial.” This includes defining who is studied, what the intervention is, what the comparator is, when exposure begins, how long the follow-up lasts, and what the primary outcome is. It also states if randomization is needed.
This framework is then emulated using existing data sources, such as national registries or electronic health records. The goal is to replicate the structure of an RCT as closely as possible and minimize bias. Emulation means reconstructing the design and logic of a randomized trial using observational data.
Traditional observational studies may be prone to several biases. For example: Confounding occurs when patients who receive treatment differ in systematic ways that also affect outcomes. Immortal time bias refers to errors in timing that can lead to misleading conclusions about treatment effects.
TTE helps distinguish correlation from causation, simulate treatment effects, and generate effectiveness data when RCTs are not available.
One of the best-known and most cited examples of Target Trial Emulation is the study led by Barbara Dickerman.
“The study looked at the link between statins and cancer risk, and it clearly shows how observational analysis can go wrong without the structure of a randomized trial,” Vikkula says.
Earlier observational studies had suggested a protective effect of statins, while clinical trials did not find similar association. When applying TTE in the observational studies, researchers showed that these findings were due to immortal time bias and other analytical errors. When the analysis was reconstructed as though it were an RCT, the protective effect disappeared.
TTE is also applicable in industry-sponsored studies. It can be used to:
What do you remember from the ISPOR conference in November 2025? Read our overview of the latest ISPOR Europe conference and see which topics are worth following in 2026!
Medaffcon, founded in 2009, is a Nordic research and consulting company specializing in Real-World Evidence, Medical Affairs, and Market Access. With offices in Stockholm, Sweden, and Espoo, Finland, we provide expert services across the Nordic region. Our services combine strong medical and health economic expertise with modern data science.
Since 2017, Medaffcon has been a subsidiary of Tamro Oyj and is part of the PHOENIX group, which is a leading provider of healthcare services in Europe.
Transportability and generalizability refer to the ability to apply evidence from a single study to different patient populations, clinical settings, or geographical regions.
The algorithm was originally developed to extract smoking status from patient texts with purpose to analyze the effects of smoking on postoperative complications. Today, it is also being utilized in lung cancer research.
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Data Analysis Lead
MSc (Tech.)
+358 44 314 1597
iiro.toppila@medaffcon.com
Iiro joined Medaffcon in March 2017 as a Biostatistician. For the preceding four years, he has worked as a research assistant in an academic study group, analyzing clinical and genetic patient data. Iiro holds a Master of Science degree in Technology in Bioinformation Technology.
Iiro’s strengths include his strong expertise in statistics and data-analysis, hands-on experience in working with sensitive patient data, and strong interdisciplinary communication skills with experts from various fields. In the field, he is particularly interested in the large data amounts made available with the revolution of technology and how the information received such data can potentially be utilized to draw concrete conclusions, both in order to understand the nature of diseases and to advance the goals of the pharmaceutical industry and patient treatment.
“Machine learning and AI-based solutions will have a major impact on the healthcare sector now and in the future. However, effectively utilizing the already collected and available health-data will have a higher importance in order to improve health-care”.