Customer Needs at the Centre of Patient Dynamics Development
Medaffcon develops the Patient Dynamics tool based on customer feedback and user experience.

We provide assistance to our clients at all stages of the price and reimbursement application process.
Generally, from the patients’ perspective, the market access of an outpatient medicinal product requires that a product is reimbursed through health insurance. Optimally, the new drug will be available to patients in need as quickly and extensively as possible and at a competitive price. The price and reimbursement application process plays an important role in this.
To do this, we provide assistance to our clients at all stages of the price and reimbursement application process. The service is tailored to meet our customer’s needs. We provide assistance to help you through the whole application process, from health economic evaluation and RWE studies to smaller consultation assistance at different stages of application processes.

For more information on the price and reimbursement process read our article Market access, pricing and reimbursement of medicines in Finland.
Pharmaceuticals Pricing Board – www.hila.fi
Kela – Reimbursement for medicine expenses
Medaffcon develops the Patient Dynamics tool based on customer feedback and user experience.
Patient Dynamics tool compiles up-to-date and regional data on medicine use in Finland and Sweden.
The aim of the cooperation is to harmonize processes and produce joint assessments that each country can use in its own decision-making.
Market Access Lead
MSc (Health Sciences), BBA
+358 40 580 0567
simo.jaaskelainen@medaffcon.com
Simo started as the leader of Medaffcon’s Market Access team in November 2024. He is a returnee, as he has also previously worked at Medaffcon. Before returning to Medaffcon, Simo worked in a pharmaceutical company as the head of a Market Access team and has also gained Market Access experience in other pharmaceutical companies. He has over 20 years of experience in the pharmaceutical industry. Simo holds a Master’s degree in Health Sciences and a Bachelor’s degree in Business Administration.
Simo brings to Medaffcon a strong and versatile background in the pharmaceutical industry, particularly in Market Access roles. His strengths include versatility, organizational skills, and the ability to see the bigger picture. In the field of Market Access, Simo does not consider himself an expert in any particular subfield but sees himself as a generalist. He is drawn to the challenges of the industry and the opportunity to find comprehensive solutions that meet the needs of clients.
Ongoing changes in the operating environment require pharmaceutical companies to adapt and adopt new ways of working. Simo believes that the role and importance of Market Access will become even more prominent in a situation where society’s willingness to pay and the needs of the pharmaceutical industry must be aligned in a way that benefits both parties.